Creative Direction for the Instagram logo filter for IGWT.

In Gold We Trust is a well known brand in the dutch fashion industry. But they seemed to struggle with holding their bond with the young target audience.

As a part of their new social media strategy I thought of creating interactive AR lenses for Instagram and Snapchat together with visual 3D designer Taisia Karpov from The Visuals.

I got inspired by the AR logo from mood board account ‘Hidden.ny’ and so I wanted to make the logo just as bold as the identity of IGWT.