You can make it, even when you come from nothing.

An inspiring and authentic story representing the early stages in life of the three founders of Lumi3re trying to make it in life.

Growing up in a poor neighbourhood in London, the young men learned how to work their way up the hard way. Up till this point the brand never shared their story, so we wanted to make it count.

For this movie we tried to combine the original story of the young men with resemblances of movies like ‘Whiplash’ or ‘8 Mile’.

With these elements we created a story that communicates confidence and willpower: by believing in your own capabilities, nothing can stop you from growing.