Sympany is a known brand when it comes to recycling, up cycling and re-using clothing. But it seems that there are still enough people that don’t really now the importance of recycling their clothes, the right way.

While creating the concept I focussed on the new generation, the ones that we will need to educate to ensure the future is looking bright.

There are lots of stories that tell you how important it is to recycle and live durable. We’ve seen that. That’s why I wanted to make a story where we could show the energy and positive sides on recycling. Showing the process in a different way. Making it fun and fashion.

By creating a youthful and energetic feeling we made sure Sympany NL could talk to the future of recycling.