In addition to the branding video we made for Lumi3re, we developed the concept for the launch event of their Spring/Summer ‘22 collection.

For this event we went all out. First we created an online activation using influencer marketing for awareness.

Then we organised a movie night inside Pathé Den Haag to give 200 people the chance to get an exclusive first look at the brand campaign video. To make this experience even more impactful, we added a runway show. Yes, inside the movie theatre.

Afterwards we organised the opening of their new flagship store around the corner where we hosted the afterparty. With this last element we could show the whole new collection in store and gave people the opportunity to buy it as well.